The Bark Side, Volkswagen’s new Superbowl commercial

The Bark Side, Volkswagen's new Superbowl commercial

The Bark Side, Volkswagen's new Superbowl commercial

The Bark Side, Volkswagen's new Superbowl commercial

The Bark Side, Volkswagen's new Superbowl commercial

Volkswagen has gotten quite chummy with the Star Wars brand in the last year, as you may remember the mini-Darth Vader using the Force in their last commercial. This time around they’ve cast the movie with an adorable assembly of dogs, who together bark and howl the Imperial March. It’s a super clever idea, I’ve already watched this several times in a row and it’s better with each sequential viewing. It’s also fun trying to figure out who all the dogs are supposed to be, can you distinguish who is who?

4 Comments The Bark Side, Volkswagen’s new Superbowl commercial

  1. interwebs January 19, 2012 at 5:05 AM

    What does Star Wars have to do with the car?

    Seems more like the ad agency couldn’t figure out a way for the product to stand up on its own and become “viral” so they go for the advertising equivalent of shooting fish in a barrel which is just attach Star Wars to it.

  2. Amanda January 19, 2012 at 5:26 AM

    Or, you know, it’s something fun and enjoyable for those of us who love our nostalgia.

  3. Miques January 19, 2012 at 6:43 AM

    amazing campaign! all about fun & viral.

    after the greenpeace-attackings (http://bit.ly/jRe2xy) the (vw)-empire strikes back.

  4. Marina Goldshteyn January 19, 2012 at 7:18 AM

    I have a feeling dogs are coming back!

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