Launched today by Chris Kaskie & my studiomate Mike Renaud, Nothing Major is a cheeky & irreverent line of artist-commissioned, gender neutral tees & accessories made with careful attention to quality, responsible production & aesthetic integrity. So many small details to fall in love with: surprising typography elements, a random pocket, or specific illustration style. I love the logo too, those chunky round serifs fell me every damn time. The website is well worth the trip, especially the extra-thoughtful section that features interviews with each of the contributing artists. I’m eagle eyeing that smart little tote bag! So many pockets it has!