“For Pete’s sake, what are you writing about Lego for?”. If this is your reaction to seeing this post, then move on, keep moving and perhaps think about what you just said. It might mean that we may need to rethink our friendship – I’m sorry but that’s just how it goes!
Seriously though, I find it hard to imagine any reader here who doesn’t take a liking to the wonderful world of Lego. In truth, it’s probably the greatest toy ever made. The other day Lego announced that they’d collaborated with Volkswagen to create a Lego T1 Camper Van and I think they did an incredible job in recreating such an iconic design. While Lego have really captured the essence of the van it’s the enthusiasm of designer John-Henry Harris seen in the video above that made me want to share this with you.
For many, working as a Concept Designer at LEGO seems like a dream-job and it’s enriching to see the enthusiasm that Harris has for his craft. If you’re interested in learning more about the role of play in design then I recommend you check out this excellent TEDxEast talk in which Harris discusses how play is an integral part of any design process. The Camper van itself, will be available October 1, 2011 from the online Lego shop.