Don’t Hug Me I’m Scared (Video)

Don't Hug Me I'm Scared (Video)

Don't Hug Me I'm Scared (Video)

Don't Hug Me I'm Scared (Video)

The This Is It Collective, a British collective with 13 members, are on quite the roll lately. Their short videos have been pretty amusing, but their newest has to take the cake. Framed as sort of a kids show about creativity, things get pretty weird and dark fast, and that’s what makes it so funny. I honestly don’t know how they thought this whole thing up, but the contrast between the super saccharin imagery and the sort of drug-ish effects of “creativity” are an amazing concept.

Listen to the video kids, “Let’s never be creative again.”

Bobby

August 5, 2011 / By

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