The This Is It Collective, a British collective with 13 members, are on quite the roll lately. Their short videos have been pretty amusing, but their newest has to take the cake. Framed as sort of a kids show about creativity, things get pretty weird and dark fast, and that’s what makes it so funny. I honestly don’t know how they thought this whole thing up, but the contrast between the super saccharin imagery and the sort of drug-ish effects of “creativity” are an amazing concept.
Listen to the video kids, “Let’s never be creative again.”