Nya Upplagan by BachGärde Design and Communication

Nya Upplagan by BachGärde Design and Communication

Nya Upplagan by BachGärde Design and Communication

Nya Upplagan by BachGärde Design and Communication

Nya Upplagan by BachGärde Design and Communication

Marcus Gärde, a typographer, and Linnéa Bach Gärde, a designer, make up the design company BachGärde, based out of Stockholm. They recently undertook the major task redesigning a free newspaper called Nya Upplagan (in English meaning New Edition). The original design looked like any free paper you see in a newsstand, somehow they all seem to look like they’re still trapped in the 90’s, design-wise at least. They basically said “fuck it all” and started from scratch, drawing upon inspirations like German and Swedish asymmetrical typography from the 50’s.

The results are pretty astounding, I don’t think I’ve ever seen a newspaper quite like this. It’s bold, it’s vibrant, the layout is unique without being jarring. I love how the overprinted colors looks, especially the orange and teal in the Concretes spread in the second photo above. I’m so jealous of what they’ve done, I wish I would have thought of this.

Found through Designspiration

Bobby

2 Comments Nya Upplagan by BachGärde Design and Communication

  1. Stephanie Horn July 12, 2011 at 10:22 AM

    You know it’s a great idea when you say to yourself: “I wish I would have thought of this.”

    They really found a nice way to update their look (and keep it in accordance with their content). Great post.

  2. Kjell-Roger July 12, 2011 at 11:51 AM

    I got to agree with Stephanie. I wish I would have thought of this.

    Loveeely work.

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