A New Season, A New Kit: The Premier League, 2011 / 2012

Frank Lampard - Chelsea Away

While we are dreading lockouts in both American football and basketball, most of Europe is celebrating the return of its favorite sport: soccer (hereafter called “football”). While I have been getting immaculately sunburned, manning a grill and imbibing as many cold beverages as possible this summer, training grounds across the European continent are bustling with activity.

Fortunately for us, this also means design teams at all the great sportswear companies have to bring new designs to the pitch. Here are a few of the new jerseys in Barclay’s Premier League, the top league in England (and the most entertaining in the world, sorry La Liga!)

Chelsea Away:
As you can see above, Chelsea’s new away kit lacks verve and ingenuity – just like their midfield. Sorry Londoners, but this look is as dated as Frank Lampard’s time as one of the league’s best midfielders. On that note, nice pose Frank! Roman Abramovich, why spend close to $20 million to get a new manager but allow such an awkward shirt to be designed? The grid pattern resembles the back of the net – something the players will certainly hit. This design, on the other hand, misses.

Liverpool Away Jersey 2012

Liverpool Away:
Now we’re talking. This is a sharp looking kit. Liverpool’s iconic all red home kit is already the best in the league (not that I’m biased or anything). This grey, black, white and dark red trim looks stunning and really is a step in the right direction for a club that has changed owners and might soon change stadiums. You’ll Never Walk Alone with this jersey on your back.

Luka Modric, Gareth Bale, Rafael Van Der Vaart - Tottenham Away / Alternate / Home

Tottenham’s 3 kits:
Puma really hit the nail on the head with these three simple yet elegant jerseys. They are in the last year of their contract with Tottenham Hotspur and brought a modern, fresh look to Tottenham’s traditional white and blues. Out of all the London clubs, this design feels the cleanest… and the most likely to get dirty. Sadly, UnderArmour has picked up the next five years of kit design, surely leading to a decline in this kits beauty.

Theo Walcott - Arsenal Away

Arsenal Away:
With so many stars leaving the North London club, it only makes sense that their away jersey be bright and flamboyant to attract some attention. This away kit resembles recent Polo Ralph Lauren short sleeve shirts with a bold diagonal stripe. A keeper and a real fashion statement for Gunners fans everywhere.


12 Comments A New Season, A New Kit: The Premier League, 2011 / 2012

  1. Gayathiri July 12, 2011 at 8:25 AM

    So great to see football on TFIB! Also, excellent observations – Liverpool’s away kit is definitely one to be seen in.

  2. AnalogBass July 12, 2011 at 8:39 AM

    Tottenham aren’t the only ones changing kit manufacturers: Liverpool are switching from Adidas to Warrior which may actually be worse than Spurs’ Puma to UnderArmour switch.

    Also could Spurs’ sponsor’s logo be more hideous? none-the-less: COYS!

  3. Logan July 12, 2011 at 8:47 AM

    Are you seriously giving a thumbs up to that Arsenal mess? The only thing that shirt says to me is “5th or 6th place finish”

  4. James Kirkup July 12, 2011 at 8:59 AM

    From an Arsenal fan, living in London, born in London, that Arsenal shirt is a real grower. And only says one thing @Logan. A top 4 finish at least.

    Awesome to see some football on here too!

  5. sdb July 12, 2011 at 10:14 AM

    All I can see is the advertising. Such a shame.

  6. Bobby Solomon July 12, 2011 at 10:21 AM

    @sdb – I was thinking the same thing. I don’t know how anyone can tell the difference between any of these!

  7. VDR July 12, 2011 at 10:27 AM

    Good to see sportswear/football shirts on tfib, as well as positive reviews of the snazzy Arsenal away kit. Home kit is wonderful as well, certainly a better duo than the template kits that Spurs will be wearing. Now, for the dire predictions as to the Gunners future performances…we’ll have to wait a few months to see the results of all this nay-saying.

  8. Alec Rojas July 12, 2011 at 11:39 AM

    @ James Grower and @vdr – I was surprised that in little less than a week, the Arsenal kit went from being “gross” to “pretty sweet” in my mind.

    To all you Gooners, let’s hope Cesc and Samir stay!

    And aren’t we all glad to see some footie talk without talk of Manure… I don’t even want to say their name.

  9. Adam July 12, 2011 at 11:47 AM

    #19… bitter much?

  10. Alec Rojas July 12, 2011 at 12:48 PM

    @Adam – That didn’t take long. At least I don’t pay money to watch Nani!

  11. jon July 12, 2011 at 4:17 PM

    This is one of the best and most accurate things I’ve read in a long time. “Chelsea’s new away kit lacks verve and ingenuity – just like their midfield. Sorry Londoners, but this look is as dated as Frank Lampard’s time as one of the league’s best midfielders.” Great post!

  12. Gayathiri July 13, 2011 at 10:00 AM

    @Bobby Solomon and sbd – I guess when you’ve been watching football for long enough you don’t notice the advertising anymore. Not entirely sure that’s a good thing, though.

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