A New Season, A New Kit: The Premier League, 2011 / 2012

Frank Lampard - Chelsea Away

While we are dreading lockouts in both American football and basketball, most of Europe is celebrating the return of its favorite sport: soccer (hereafter called “football”). While I have been getting immaculately sunburned, manning a grill and imbibing as many cold beverages as possible this summer, training grounds across the European continent are bustling with activity.

Fortunately for us, this also means design teams at all the great sportswear companies have to bring new designs to the pitch. Here are a few of the new jerseys in Barclay’s Premier League, the top league in England (and the most entertaining in the world, sorry La Liga!)

Chelsea Away:
As you can see above, Chelsea’s new away kit lacks verve and ingenuity – just like their midfield. Sorry Londoners, but this look is as dated as Frank Lampard’s time as one of the league’s best midfielders. On that note, nice pose Frank! Roman Abramovich, why spend close to $20 million to get a new manager but allow such an awkward shirt to be designed? The grid pattern resembles the back of the net – something the players will certainly hit. This design, on the other hand, misses.

Liverpool Away Jersey 2012

Liverpool Away:
Now we’re talking. This is a sharp looking kit. Liverpool’s iconic all red home kit is already the best in the league (not that I’m biased or anything). This grey, black, white and dark red trim looks stunning and really is a step in the right direction for a club that has changed owners and might soon change stadiums. You’ll Never Walk Alone with this jersey on your back.

Luka Modric, Gareth Bale, Rafael Van Der Vaart - Tottenham Away / Alternate / Home

Tottenham’s 3 kits:
Puma really hit the nail on the head with these three simple yet elegant jerseys. They are in the last year of their contract with Tottenham Hotspur and brought a modern, fresh look to Tottenham’s traditional white and blues. Out of all the London clubs, this design feels the cleanest… and the most likely to get dirty. Sadly, UnderArmour has picked up the next five years of kit design, surely leading to a decline in this kits beauty.

Theo Walcott - Arsenal Away

Arsenal Away:
With so many stars leaving the North London club, it only makes sense that their away jersey be bright and flamboyant to attract some attention. This away kit resembles recent Polo Ralph Lauren short sleeve shirts with a bold diagonal stripe. A keeper and a real fashion statement for Gunners fans everywhere.


July 12, 2011