Who needs to work for someone when you can try to to change the world? Ed Fladung and John Esguerra both had the same thought last year. Quitting their jobs and moving to new locales, they both decided to take life by the horns. Ed migrated to Nayarit, Mexico and John to Hawaii, finding solace and inspiration on the Pacific Ocean. Out of this love of the ocean, fashion, and foreign locales, Quality Peoples was born.
This brand strikes me as a 21st century company from the ground up, with modern touches of an eco/cultural friendly business model. Sticking to a pastiche of surf graphics and street art, the clothing is both barrio-cool and surf oriented. It is equally at home on the beach or on the corner of Cesar Chavez and Alameda. Proceeds from each sale go to P.E.A.C.E., an organization that bring sustainability and community pride to rural, coastal Mexico. The organization’s multi-faceted approach to sustaining local indigenous culture and the environment is needed in these regions of Mexico, some of which are some of the most beautiful areas on the planet. Quality Peoples lives up to their name, and you can find their apparel at Ron Herman or Bows & Arrows. ¡¡¡Órale!!!