As we all very well know, Facebook is ruling everything. From how we advertise, to how we’re entertained, to how we perform our online persona, Facebook is an undeniable superpower that is spawning new markets around it. Recently, I stumbled upon two very interesting products centered around our content on Facebook: Intel’s Museum of Me and Deutsche Post DHL’s Social Memories. The two items are very different but both use your Facebook information to create products that tell your social history in different ways.
Intel’s Museum of Me is a website that filters your information to create a short video using your photos, videos, and textual information from Facebook and makes you your very own museum (hence, the title). In your museum, you see your most popular photos, your most talked to friends, your most popular posts, and lots and lots and lots of photos of friends. You’re slowly led through the museum while strangers are watching, taking it all in, as if this were your Social Media Hall of Fame that they spent money to see.
The effect is very cool, although the video is only a little under three minutes long. Moreover, with the music and the lack of your physical presence, Museum of Me ends up looking like a video that would be played at your funeral, your mother crying when she approaches your wall of Profile Photos. The site is sponsored by Intel, which is less obvious going in than you think because it isn’t until the very end that the video–essentially–climaxes, saying, “That was great, right? Well, that can only be done with Intel’s technologies.”
I don’t know if Intel’s assertion is true or not, but Museum of Me is certainly a fun, free little Internet device that can turn your Facebook information into a movie. Why not give it a try?
Social Memories by Deutsche Post DHL is another take on the same idea but takes it a step further: the application uses your Facebook information to create a physical book of your social memories. How it works is that you add the application to your Facebook profile, figure out what time frame you want the book to cover, figure out what color scheme you’d like for the book, and order it! The book costs a little more than ~19€ (~$30) and arrives in the mail a few weeks later.
The book is fantastic: it’s fun, it’s well designed, and it’s a physical product. Basically, it’s your own personal yearbook generated with your Facebook information with near no branding of Deutsche Post DHL. In a time when everything can be done online, having an actual physical manifestation of a concept to show people in person is very, very entertaining. The only critique about the book is that some of the photos can be a little redundant and that the time period addressed in the book only starts in 2009, which–for someone who went through college with Facebook in 2004–is a bummer to not see that time in your life as well. Please note, though: be sure you have ALL of your information filled out on your profile. Because I don’t have a country of residence listed, my book said I’m from Germany and, unless my parents did not tell me something, I am all USA.
My biggest critiques of these two products are three obvious things: you don’t select the photos, the time period is incredibly limited, and the result includes everyone you are friends with on The Face. The photos are not that big of a deal because, whatever, they’re photos! But, if you are spending upwards of $30 on a book, I would hope the most tagged photos of Bobby and I are not three photos that look exactly the same. Also, I don’t know if this is the fault of Intel or Deutsche Post DHL or Facebook itself, but none of the content in either Museum of Me or Social Memories included anything from YEARS ago, which is what you want to see. As I mentioned earlier, I’ve been on Facebook since my freshman year of college; yet, none of that was in either of these products. I don’t think these are the fault of the product but are, perhaps, the fault of Facebook bailing your information or making it less important than newer content. That is a major let down. Finally, going into these, remember that you are likely friends with a bunch of people you don’t give a shit about and are just “friends” with on Facebook because of business, because of drunken night you two had, or because you worked with them at one point and hated them but friended them as a formality. Be surprised (but don’t be surprised) by who shows up in your photo collages: you are guaranteed to have at least one or two exes or hook-up buddies smiling at you.
All in all, Museum of Me and Social Memories are really fun and are examples of a new wave of products that will be coming out more frequently. Even though we all thought our Facebook content was all fun and games, it is very obvious now that our content is financial fodder.