This is out of control. Even though the form seems less aggressive when modeled in wood or rendered in desaturated hues; at scale this project is not timid. NYBillboard is the work of Chris Precht who was clearly inspired by the work of Archigram for this megastructure. The project addresses both social and environmental concerns, potentially producing 13% of its own energy through photovoltaic panels, wind turbines, and algae. It breaks with tradition and building codes to introduce a top-heavy billboard into a forrest of tapered towers in downtown Manhattan– at least in theory.