HK Honey

HK Honey

HK Honey

HK Honey

Hong Kong’s history as a port city and duty free mecca has often resulted in the view that it is a city of manufactured copies and international imports with little space for local creative endeavours. This is, of course, far from the truth. At the vanguard of Hong Kong’s local movement is HK Honey, “an organisation of Hong Kong beekeepers, artists and designers that aim to communicate the value of bees and benefits of locally produced honey.” A small network harvesting honey in the tight urban confines and roofs of Hong Kong is not necessarily an idea that would instantly come to mind when thinking about the city, which is what makes it so inspiring – not to mention admirable.

Going behing the scenes with founder Michael Leung, a product designer and beekeeper, the video by Kiku Ohe for Nokia’s E7 Success Redefined global campaign sheds light on the ethos and aesthetic of the organisation, their approach to fostering community, the concept of breaking down the division between producer and consumer and the manner in which the environment of Hong Kong impacts on production. It is a fascinating and uplifting journey.

A special thanks to Charis Poon for kindly passing on the link to the video.


4 Comments HK Honey

  1. JC April 18, 2011 at 11:28 AM

    love this.

  2. angie April 18, 2011 at 1:27 PM

    this is a great video. thanks for sharing!

  3. tyler April 18, 2011 at 8:53 PM

    I’m not sure what it is about the honey industry these days, but their clean, minimalist branding reminds me of the recently rebranded Sheffield Honey ( Both, in my opinion, recall Peter Saville.

  4. saer {craven maven} April 22, 2011 at 7:32 PM

    Such a peaceful video. I like that the packaging is completely reuseable. Shame they don’t ship to the USA.

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