‘Iron’ by Woodkid, Directed by Yoann Lemoine

'Iron' by Woodkid, Directed by Yoann Lemoine

'Iron' by Woodkid, Directed by Yoann Lemoine

'Iron' by Woodkid, Directed by Yoann Lemoine

When you look at the bio of director/photographer Yoann Lemoine, aka Woodkid, the context for the music video above becomes perfectly clear: “I was born in 1983, and grew up in a captivating environment full of World War II stories, travels to Eastern Europe, where my family’s roots are, music and 90’s advertising, where both my parents worked.” I couldn’t think of a better way to sum up this video for his first single Iron. It features a ragtag group of warriors, rushing into a CGI battle that feels like something out of a World War II documentary.

The cinematography is extremely detailed and the wardrobing is spot and and inventive. I think Yoann has done a beautiful job and the song itself is pretty great as well, kind of reminds me of UNKLE or Massive Attack in a way. It’s crazy too that he was able to get Agyness Deyn to take part in the video, and the fact that he just directed Katy PErry’s video for Teenage Dream. Clearly, Yoann has quite a bright future ahead of himself.

Found through Bryan Byczek


4 Comments ‘Iron’ by Woodkid, Directed by Yoann Lemoine

  1. Marie Bergeron April 5, 2011 at 11:13 AM

    Oh yes! this is beauty! Very very “powerful” video. Thx for sharing.

  2. Tanner April 5, 2011 at 11:28 AM

    I watched this video with the sound off, is that okay?

    Seriously blown away by the detail and ideas coming across in the video. I love the use of gray scale and can’t shake the mood set by the slow frame rate.

  3. Andrew April 5, 2011 at 11:49 AM

    Strong visuals, love the smoke trails that rain down.

    The music was reminiscent of These New Puritans.

    Don’t think there’s a huge discontent watching it with or without the sound on. It has as much of a visual impact as it does an aural.

  4. Shmee April 5, 2011 at 12:04 PM

    Great styling combined with effective song…

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