A Giant Saint Bernard Across California

Nate Wells, Saint Bernard

Nate Wells, Saint Bernard

As I close out Dog Week 2K11, there is a lot to think about: little dogs, medium dogs, but mostly big dogs. These oversized beauties, who are easily overshadowed by the tiny shadows of small dogs, are some of the gentlest creatures on the planet. To know and befriend a large dog is one of those rare situations that a lot of people do not get to experience. I would say definitely try to get to know one, should the opportunity present itself.

A good example? Art director Nate Wells for Applied Underwriters‘ ad campaign featuring a giant Saint Bernard. The campaign, with the tagline “We’re in California in a big way.” as inspiration, not only conveys exactly what Applied Underwriters needed but is very approachable, well done, and fun (not to mention funny). When Wells sent these my way, I literally gasped. Literally.

The campaign is one of those rare moments where industry, silliness, and art all converge. I absolutely adore everything about it and am glad that Wells has inadvertently taken it upon himself to change the face of the Saint Bernard (from the damage Beethoven did to it). I hope you agree and, if you do, please follow the jump for more photos!

Nate Wells, Saint Bernard

Nate Wells, Saint Bernard

With that, goodbye Dog Week 2K11! See you in 2K12!

(…if the world doesn’t end.)


PS. Wells informed me that the dog featured in the photos real name is “Cujo.” HOW AMAZING IS THAT??

March 25, 2011 / By