Vintage ABC Television Logo Treatments

Vintage ABC Television Logos

Vintage ABC Television Logos

The only description of this video by Vimeo user Musk Ox is the following:

“…. from an old 8.5 by 11 Kodak box in a storage room near the art department at ABC Television in New York.
Music “Wandering Sea” by Santo and Johnny.”

That being said, I have no idea if this is real or not. Either way, I find these logo explorations absolutely fascinating. I’d like to hope some of these are real, that the ABC of the time had some grit and some balls to try something edgy, we’re talking pre-mouse ears. If these aren’t real, and they’re created by someone as a joke, they’ve done a spectacular job. The colors, the distressed feeling, everything is spot on. I suppose some of these are too retro and out-of-the-box to be used today, but there are definitely some great ideas in there. If you’re looking for inspiration today, this might be it.


March 10, 2011