Albert Roqué Puts A Colorful Spin On Bike Branding

Albert Roqué

Albert Roqué

Albert Roqué

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Albert Roqué is a Barcelona based designer with a nice looking portfolio of student work. He recently finished school at Elisava and plans to move to London next month. My favorite project of his was this branding exercise for Garcia & Sons, a hotel for urban cyclists. I think he did a great job combining minimal type with super bold colors inspired by the Rainbow Jersey a jersey worn by the reigning world champion in a bicycle racing discipline. Such a great idea for branding a hotel, especially with those that are familiar with cycling. I feel like the insides of the envelopes are particularly nice. I also like his use of Gill Sans Shadowed, it feels very light weight and for some reason feels quite fitting, like the shadow of a bicyclist on the sidewalk.


Bobby Solomon

March 4, 2011 / By