Volkswagen: The Force

Volkswagen: The Force

Volkswagen: The Force

This has been floating all over for the past couple days but it was too cute not to post. I think everyone in their life has pretended to be some other character when you were a kid. I know I used to pretend to be Mario, bouncing and jumping off the top of the equipment in the playground. So seeing a kid dressed up as Darth Vader trying to move things with his force powers makes a lot of sense to me.

This ad for Volkswagen definitely connects with me, and that’s what makes it so successful. I feel like it connects to not only people who can identify with the kid dressed up but also as a parent who wants to make their child feel special. Big kudos to the director and the little actor who was able to give a faceless child a ton of emotion and life.


1 Comment Volkswagen: The Force

  1. J Dubbs February 5, 2011 at 5:38 PM

    i saw this commercial a few days ago too. i love it, because it’s geninune and relatable, with barely any emphasis on the car. it’s different from the generic car commercial formulas and i think they’ve made a hit.

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