Junya Watanabe Does Americana Better Than Americans

Junya Watanabe Fall 2011

Junya Watanabe Fall 2011

Junya Watanabe Fall 2011

Over the weekend I was catching up GQ’s coverage of the men’s fashion shows from Milan, seeing what sort of weirdness the big designers were coming up with. There’s a lot of interesting ideas out there but in my opinion Junya Watanabe, the ex-Comme Des Garçons designer, was doing some of the most interesting and wearable pieces that I saw.

It’s no secret that the Japanese have a soft spot for Americana when it comes to clothing, but it seems like Junya has been able to take that style and evolve it from it’s current place. For example, the larger photos show jackets that are inspired by ski sweaters, ornate patterns and bright colors and all. It’s such a clever idea that seems so simple and smart. These heavy patterns and plaids are used all throughout the collection, but in new ways with refined touches.

I wasn’t sure if it was just me, that I was just excited about the collection because it reflects a progression of how I kind of dress. But then I saw The Sartorialist was in the front row of the show snapping photos and I realized I wasn’t crazy. His photos are the larger ones above, the smaller come from GQ. Seeing his photo gave such a human and personal look to the clothes, he did a great job of capturing the personalities of the models, thus making the clothes look even better. Or at least, that’s how I see it.


2 Comments Junya Watanabe Does Americana Better Than Americans

  1. Grant January 25, 2011 at 12:11 PM

    The Sartorialist’s use of natural light always impresses me and I’d been that much more impressed by this set when I saw it on his site.

    Now, seeing it side-by-side with more “typical” runway photos I agree — he captures so much more than the clothing or the model as a model. He’s managing to capture the humanity of the model, making everything about the moment more real.

  2. Chris January 25, 2011 at 3:13 PM

    I don’t understand what is “Americana” about a Japanese designer creating runway looks with nordic and fair isle patterns.

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