Hunter Gatherer Helps The Prius Figure Out Its Plural

Plural for Prius by Hunter Gatherer

Plural for Prius by Hunter Gatherer

Plural for Prius by Hunter Gatherer

Plural for Prius by Hunter Gatherer

Toyota has started a pretty funny ad campaign trying to figure what the plural of the Prius is. Is it Prii? Priuses? Prien? Well, they’ve decided to let the people decide and have made a great video to advertise the campaign. But I give them mega-bonus points for asking Hunter Gatherer to create the stop-motion video for the campaign.

Todd St. John is the guy behind Hunter Gatherer and I’ve been a huge fan of his for I can’t even think of how long and this video reminds me exactly why. He’s taken his signature cut wood blocks to create all the shapes and figures. It was hard putting together the preview images on this post, I wanted to put nearly every frame up there! Todd’s style is so quirky and fun, I know these are kind of generic things to say but when I look at his pieces I can’t help but smile at them.

Found through Jon Setzen

Bobby

5 Comments Hunter Gatherer Helps The Prius Figure Out Its Plural

  1. Patricia January 20, 2011 at 4:38 PM

    that is so adorable. I want to squeeze someones cheek.

  2. Siah January 21, 2011 at 1:18 AM

    Great post! By the way the title of the post should spell “its” plural if you mean the possessive pronoun.

  3. anne January 21, 2011 at 2:21 AM

    I smile at them too :-) Thanks for sharing!

  4. Jess January 21, 2011 at 6:31 AM

    This is great! But given that the video is about grammar, I can’t help but point out that your post heading should read “its plural”, not “it’s plural”.

  5. Tiffany Patterson January 24, 2011 at 9:45 AM

    My aunt drives a Prius, and whenever she ends up following another, or parking next to another – she shouts (excitedly) “Prius Party! Prius Party!”

    So, that’s my vote! Lovely video, they did well. ?

Leave A Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>