This is my printing press. There are many like it, but this one is mine. My press is my best friend. It is my life. I must master it as I must master my life. My press, without me, is useless. Without my press, I am useless. I must ink my press true. I must print more beautifully than new technology that is trying to kill me. I must ink them before they pixelate me. I will.
From this opening voice-over, delivered by Ben Levitz the principal and design director of Studio on Fire, I wanted to know more. It is refreshing to be privy to the thoughts and inspiration of a creative who honours methods of the past and pays respect to artistic practices that are concerned with texture and tactility. Gestalten TV’s video provides an open and one-on-one conversation with Levitz, as well as an insight into his letterpress printing and design work. It’s definitely worth putting aside 12 minutes to watch.