Designing The Fox Is Black

I thought I’d give a little insight into the new design of the site and where some of my ideas and inspirations came from. The image above was the first idea I mocked up (click the image for a full view), and as you can see, it wasn’t so far off.

My first goal was to make each entry feel like it’s own self contained item instead of a long list of things. A lot of art and design blogs out there are intense dumps of images, links and text (oh, the sites I could link to..) but I didn’t want to go that route. Instead I went with a more modular approach, encasing each entry in it’s own bubble of sorts and then rounding the corners and adding drop shadows for a bit of depth (which was inspired by my work at Myspace).

The idea of the logo and backgrounds on the site were inspired by the text you find on shop windows. A good example is this photo I took of the Saturdays Surf NYC window. The way the text floats over the hazy background was an interesting idea to me and I thought it would be a nice way to simplify the site even more. As you may have noticed the background images change every time you visit a new page or refresh. I think this gives a nice backdrop to the site that changes the mood and feeling of the posts. And yes, I did notice that the foxy disappears on one of the pages, I think it’s kind of funny that he’s hiding on the page.

I need to give a big thanks to Always With Honor for creating my little foxy friend and doing an amazing job. I had been working on a fox logo for a little while when I showed it to Frank Chimero. He basically responded “Meh.” and “Why don’t you just have Tyler (from Always With Honor) make one for you?” Sage advice indeed. It’s a beautiful logo that I’m going to be very happy to live with for a very long time. I’m looking at having t-shirts made with this little guy on it in the near future (as well as some other designs I have in my back pocket) so be on the lookout for those.

Two more thanks: First to Caroline Keim for her amazing front end development help. Seriously, if you need a good front end dev go to her site and email her now… well, not now, I still need her for things. But like, in a week you should be good. Also to my old friend Adam who helped me start this blog and still to do this helps me with that insane back end stuff that my mind can’t comprehend.

November 15, 2010