The dudes from OK Go have yet another music video out, further proving they’re not a band but music video directors. Anyhow, I don’t really care about their music but this video is directed by Geoff McFetridge, so you know I had to post it. Amazingly the entire thing is a stop-motion video of images burned in toast. It’s a simple but beautiful effect that must have taken about a million billion years to do. It takes about 20 seconds to get started, so don’t freak out if you don’t see anything.
Update: I emailed Geoff to ask him about the video and here’s what he said:
“I got a call from Damian about the video about a month ago. I had 2 weeks to do the bulk of the animation and then a week for revisions. So that was really fast. I animated the entire thing with 3 animators working in Flash.
We then output it as frames/files
They they used those frames to burn the final toasted work”