Pop-up shops are one of those rare spaces that can be whatever it wants wherever it wants. It’s a temporary place whose goal is to excite and dazzle people for a short amount of time and can then bi whisked away at a moments notice. For example the space above created by Snarkitechture for Richard Chai. The shop, which is nestled underneath the High Line, was made “to create an experience rather than create a store”, a feat I’m quite certain they accomplished. The entire space was carved from a truckload of styrofoam offsite and then brought into the space and fitted and customized as needed. The space personally reminds me of the ice cave from Fight Club, minus the penguin asking you to “Slide!”
Update: Dwell has some more nice looking photos of the outside as well.
Found through Fast Co. Design