Kyle Poff

I came across the work of Kyle Poff, a Chicago based designer who’s doing some really great work with branding and identity. My favorite piece of hi works is the COOKIEBAR logo at top with it’s criss crossed lines cutting through the name. The lines really have nothing to do with the brand or their products but in my mind they’re perfectly placed. He uses a lot of geometric shapes in his logos which I feel is a really smart move because they feel timeless and don’t really follow any trends.


3 Comments Kyle Poff

  1. Andy October 22, 2010 at 4:00 PM

    clean. really dig his stuff!

  2. Fredrik October 27, 2010 at 8:41 AM

    The Beard & Lang pattern is a copy of Goyard’s chevron trademark. Wonder how long before they go back at him

  3. Hans October 29, 2010 at 11:48 AM

    its much much much older than that. its not trademarked its just a pattern that is on a shit ton of books from the 1500’s actually. its not as creative as it could be but it still represents structure which is what hes getting at it looks like.

    ever heard a song that has a sample in it ?

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