Kyle Poff

I came across the work of Kyle Poff, a Chicago based designer who’s doing some really great work with branding and identity. My favorite piece of hi works is the COOKIEBAR logo at top with it’s criss crossed lines cutting through the name. The lines really have nothing to do with the brand or their products but in my mind they’re perfectly placed. He uses a lot of geometric shapes in his logos which I feel is a really smart move because they feel timeless and don’t really follow any trends.


October 22, 2010