Canon Pixma: Bringing Colour To Life

Fact: The video above is for a Canon printer called the Pixma. Nonetheless it’s an absolutely beautiful commercial that uses simple and abstract visuals to try and create a colorful, vibrant identity. The creators are Dentsu London, who had the video where they used the iPad as a writing tool, so clearly they’re doing some amazing work right now. What they did was stretch a thin membrane over a speaker, put some paint over the top and then played a sound through the speaker, causing the pain to explode all over the place. In order to capture this they used a macro lens and a spinning rig that shoots at 5000 frames a second. Pretty crazy, but with an incredible result.

Found through Fast Co. Design


September 30, 2010