Basanti Branding by Menosunocerouno

Creating simple but memorable branding is difficult. Putting enough style and character into something without it being too precious is a fine line to tread but I think the folks over at Menosunocerouno have done it well with their work for Basanti, a tea brand from Mexico. There’s not much too it, some elegantly written words in chalk on black background, but the gloss of the bags and the matte of the coffee cups make it look quite nice. The effect is also quite nice on the clear cool drink cup with the drink itself acting as the background for the text. Very understated but beautiful at the same time.

Found through The Dieline


4 Comments Basanti Branding by Menosunocerouno

  1. Max September 27, 2010 at 1:24 PM

    I see Basquiat every time I see this.

  2. Sebastian B. September 27, 2010 at 9:43 PM

    I think the logo is so memorable and harmonic because of its hand-drwawn style. You’re feeling like drinking an exclusive and hand-crafted cup of liquid gold and not only a simple cup of tea.

  3. Ryan September 28, 2010 at 7:59 AM

    It’s the petrol blue straw that gets me. Seems obvious, what with tea being that shade of orange, but I don’t think I’ve ever seen a petrol blue straw. Nicely played, Menosunocerouno!

  4. Tyler Grad September 29, 2010 at 8:40 AM

    I think that the deluge of typeface-inspired typography (is there any other kind?) that we see used on nearly every brand coming out these days is what paves the way for something like Basanti to come in and get recognition. The problem is there can only be so many Basanti’s.

    I’m not sure what I’m getting at, feel free to disagree.

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