Sara Nicely

It was her identity for the Flour Pot Bakery that initially attracted me to the work of San Francisco-based graphic designer and illustrator Sara Nicely. Transposing the bakery’s menu onto their takeaway baguette bag in lovely and simple hand-drawn type is not only functional, but also looks splendid. This clever and eye-catching approach to design runs through everything featured in Nicely’s portfolio and her typographic work, in particular, uses space and shape beautifully. I can’t help but think that I might have enjoyed reading Sophie’s World a bit more in high school if it’s pages had been enclosed in Nicely’s attractive cover.

Danica

2 Comments Sara Nicely

  1. cravenmaven September 10, 2010 at 11:42 AM

    Love it love it love. Speaks to my affinit for type and eats. In all honesty a bread bag like that wouldn’t be discarded in my home, I would probably hang it up on the wall. Such a practical and aesthetic idea.

  2. Danica van de VeldeDanica van de Velde September 12, 2010 at 7:53 PM

    @ cravenmaven Yes! I would consider framing it as well. How good would it look on a kitchen wall?!

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