Sara Nicely

It was her identity for the Flour Pot Bakery that initially attracted me to the work of San Francisco-based graphic designer and illustrator Sara Nicely. Transposing the bakery’s menu onto their takeaway baguette bag in lovely and simple hand-drawn type is not only functional, but also looks splendid. This clever and eye-catching approach to design runs through everything featured in Nicely’s portfolio and her typographic work, in particular, uses space and shape beautifully. I can’t help but think that I might have enjoyed reading Sophie’s World a bit more in high school if it’s pages had been enclosed in Nicely’s attractive cover.


September 10, 2010