While I was in New York I had a chance to stop by Saturdays Surf NYC (which I wrote about here) and since then I’ve been seeing them everywhere. Their clothes are being sold at places like Bloomingdales and J.Crew so clearly they’re doing something right.
I found this short promotional video they did a few weeks back and wanted to share it simply because it’s beautiful. It’s about a guy who goes from Saturdays in the middle of SoHo and skates his way to the ocean… with a bit of help from the subway as well. Sit back and think ocean thoughts.
Found through Secret Forts