Hookturn Industries Reusable BYO Coffee Cup

When I was in my teens I was harshly dubbed by a member of my family as “an advertising whore.” This family member – who shall remain nameless – was quite clearly referring to how I am easily seduced by both print and television advertising and even went so far as to list various examples of this behaviour. I’d like to think that I am now wiser and less likely to fall prey to the charms of my capitalist suitors, but I must admit that I am rather besotted with this advertisement for Hookturn Industries BYO reusable coffee cup.

Yes, it only took one look at the cups’ simple silicone design and the cute Melbourne cafe location and I was gone. Plus, their environmentally friendly ethos really tickles my fancy too. I guess old habits die hard.

If you’re also keen, the BYO reusable coffee cups can be purchased via Hookturn Industries online store.


4 Comments Hookturn Industries Reusable BYO Coffee Cup

  1. José Luis August 5, 2010 at 6:17 PM

    The way I see it, you CLEARLY support that local family business. I love the video’s retro aesthetic.

  2. Lars August 5, 2010 at 7:22 PM

    This is all well and good, I think the product looks nice but honestly anyone who knows anything about sustainability wouldn’t buy into this product on the basis of ‘responsible consumption’. While I think driving reuse is great, buying one of these cups which us made if silicone which produces huge amount of harmful emissions in it’s manufacture, not to mention the oil inputs in a product itself, effectively means they’re trying to solve one product by creating another. We should be turning away from oil based materials like silicone cups as much as possible. Oil isn’t renewable, and it’s effect on the environment (look at BP oil spill) is tremendous. Nobody outside Melbourne can possibly consider this an ‘environmental solution’. Nuff’ said.

  3. Danica van de Velde August 5, 2010 at 11:14 PM

    @José Luis Yeah, the retro aesthetic is all part of the advertising pull for me.

    @Lars Fair point, but I wonder what you think people should be drinking their takeaway coffee out of.

  4. bryan kennedy August 6, 2010 at 7:45 AM

    @danica You might consider this post when trying to find an answer to that question. – http://www.triplepundit.com/2006/09/ask-pablo-the-coffee-mug-debacle/

    It’s a difficult path to mow for sure. I think the main message is that if you use some sort of reusable mug for your coffee, make sure you use it for several years and hundreds of times, otherwise, you’d have been better off using disposables.

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