Poketo for Target Sneak Peek

I must admit that I was more than a little envious when I took a look at the sneak peek for Target’s latest design collaboration. Teaming up with Poketo and a plethora of amazing artists, Target will officially launch the new line in stores on August 10 2010. The lookbook, featuring the beautiful Jeana Sohn, has been shot by über talented Ye Rin Mok and the few images that are currently available for viewing instantly make me want to purchase something (or everything) from the collection. Bearing that in mind, I suppose it is a hidden blessing that Target does not ship internationally, as I really have no concept of self-restraint when it comes to lovely objects.

You can find out more on the Poketo + Target micro-site.


4 Comments Poketo for Target Sneak Peek

  1. Angie July 30, 2010 at 4:51 PM

    Danica, Thanks for the wonderful post. I always love reading your post on KN. (I love Bobby’s posts, too, of course :)) Where are you living currently? –Angie@ Poketo

  2. Danica van de Velde July 30, 2010 at 8:19 PM

    @Angie Thanks for the lovely comment – I’m really pleased that you liked the post! To answer your question: I currently live on the other side of the world in Australia.

  3. Haley August 3, 2010 at 7:00 AM

    Eh!! I hate Target for continuing to do this to me. It’s another collaboration with another company that keeps me charmed and utterly happy. This mass-accessible store finds the coolest things and makes them easy to get to all of the sudden. I’m still rockin’ my Gaultier swim suit I bought at Target this summer. Damn you, Target! (Insert fist shaking). It’s really too good to be true. Oh wait, it is!
    Thanks for the heads-up. Going shopping now.

  4. Danica van de Velde August 3, 2010 at 8:33 PM

    @ Haley Hehe. At first I thought you were going to tell me off for promoting a collaboration with a mainstream company, but I completely get what you’re saying. I have to admit that I am quite envious of the Target collabs in the US – they tried it in Australia and it was obviously not profitable and was dropped after two seasons.

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