Zara Picken

The work of British illustrator Zara Picken instantly transports the viewer to a time when housewives wore pearl necklaces while baking cakes, jazz music was played on ornate gramophones and social relationships were conducted with a sense of reserved grace. Certainly, Picken’s nostalgia-tinged, mid-20th century-inspired illustrations would be perfect for a campaign pitched by the advertising team from Mad Men.

The clever combination of digital and handmade elements provides Picken’s imagery with a delicious retro feel that is simultaneously modern. The humour that is present in all of her illustrations also adds to the appeal of her work – who wouldn’t want a “genie-us” wish machine? I also thought it most appropriate that one of her illustrations features none other than a black fox.

You can view more of Picken’s illustrations on her portfolio, flickr and etsy shop.

Danica

4 Comments Zara Picken

  1. Myrtle July 26, 2010 at 10:48 PM

    I agree. I would love a wish machine.

  2. Denise July 26, 2010 at 11:15 PM

    I’m with you, Myrtle. I think we could really wreak havoc with a wish machine! Great illustrations too – they really take me back.

  3. Danica van de VeldeDanica van de Velde July 27, 2010 at 2:14 AM

    @Myrtle and @Denise I can only imagine the mayhem caused by you both with a wish machine. I will try to stay in both of your good books :)

  4. lydia August 16, 2010 at 8:19 AM

    Zara’s work is lovely–great handle on texture and such soft and friendly geometric forms. Nice!

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