I’m not usually a big fan of fashion videos, but I have been turned around with this video for online vintage clothing boutique Gary Pepper Vintage. Featuring the boutique’s owner, Nicole Warne, the video showcases the superb vintage finds from Gary Pepper Vintage and an assortment of Jeffrey Campbell shoes courtesy of SoleStruck. Filmed and edited by Chad Waldron, the video is a behind-the-scene’s peek at a photo shoot of the collaboration between the two online boutiques.
As there is no specific narrative, the video successfully works to frame the beautiful clothes and shoes. Warne’s styling, in particular, is impeccable, and carefully blends her vintage threads with the new season footwear. I really love the carefree mood and the small fashion journey that the viewer is taken on.