Continuing the Korean theme from yesterday’s post, I have recently become rather fond of the clothing designs by Korean label Tsumori. It is, alas, yet another one of those Asian-based clothing labels that has a site that I cannot decipher, but irrespective of that I adore its design aesthetic. With a distinctly cute and feminine style, Tsumori’s collection includes loose-fitting tops, shorts, rompers and dresses that feature petite bow embellishments, peter pan collars and floral prints.

You also have to love the sweet model (that hair! that pout!), the mix of urban and interior scenography and the lovely photography. If only they had some English on their site, I would probably keep them in business for many years to come.


July 13, 2010