Nike ‘Write The Future’ Commercial

I’m not a big football (soccer for us Yanks) fan though I know the majority of the world is, but watching this new Nike Football commercial for their upcoming Write The Future campaign totally gave me chills. The spot was directed by Alejandro González Iñárritu, who you might also know as the director of movies like Babel and 21 Grams as well as the producer of football movie Rudo y Cursi. The story follows several of the biggest football stars out there, though I could only name Ronaldo, going through the “what if’s?” and potential outcomes of the matches they’re playing.

Watching it I was totally riveted and actually got a little emotional, it definitely hit all the right buttons for me. Iñárritu’s direction is spot and the team he worked with should absolutely be commended for creating such a rad commercial that nearly feels like a short film. I love when Wayne Rooney’s kick gets intercepted and all of England rejects him, tearing down his posters, the stock market crashes and all hell breaks loose… and he knows he has to make up for it quickly in order to divert disaster.

If you’re curious, the players in the commercial are Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva. Plus it’s fun to see Homer Simpson, Gael Garcia Bernal (who starred in Rudo y Cursi) and Kobe Bryant.


May 20, 2010