‘Never Let You Go’ (SGIN)

Jorge Elbrecht of Violens and Caroline Polachek of Chairlift have devised a rather ingenious concept whereby they compose “an original song written specifically to synch into someone else’s video on mute.” The result is a “sgin”, an anagram for “sing.” As part of the process, they searched YouTube for one of the highest-ranking videos and came across Justin Bieber’s “Never Let You Go.”

Somewhere between my second and twentieth listen, I proclaimed Elbrecht and Polachek’s “sgin” the best thing since sliced bread. As much as I am blown away by the manner in which they have carefully synched their thematically incongruous lyrics (“You stupid slut/Corrupted”) with Bieber’s lip movements, the song stands on its own as a musical gem.

If you are, understandably, a little turned off by watching a prepubescent boy with perfectly coiffed hair crooning to a young girl, Elbrecht and Polachek’s song is also available for download on the Violens myspace.

Danica

6 Comments ‘Never Let You Go’ (SGIN)

  1. mort goldman May 13, 2010 at 4:21 PM

    can’t stop watching…

  2. saer May 13, 2010 at 7:47 PM

    Abso-frakking-loutely brilliant. This is the first time ive watched a Bieber video in its entirety – if this is how the music really was I would watch much more. Such a great idea…

  3. Pingback: It's a Danapalooza! :: ‘Never Let You Go’

  4. Ryan May 14, 2010 at 1:33 AM

    I love near the end how they start sticking in stupid sound effects like his sneakers squeaking on the floor and her making a little smoochy sound.

  5. José Luis May 14, 2010 at 6:00 PM

    I cannot wait to see this the opposite way, to hear the music without watching that weird boy

  6. Danica van de VeldeDanica van de Velde May 14, 2010 at 10:33 PM

    mort goldman It is strangely hypnotic and addictive…
    saer It was my first time watching a full Bieber video too…I nearly died when I watched the original. Everything just seemed so wrong.
    Ryan I agree – the layers of audio are fantastic!
    José Luis Haha – yes, definitely download the track if you’re freaked out by watching Justin :)

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