‘Never Let You Go’ (SGIN)
May 13, 2010 - By Danica van de Velde - Category: Music VideoJorge Elbrecht of Violens and Caroline Polachek of Chairlift have devised a rather ingenious concept whereby they compose “an original song written specifically to synch into someone else’s video on mute.” The result is a “sgin”, an anagram for “sing.” As part of the process, they searched YouTube for one of the highest-ranking videos and came across Justin Bieber’s “Never Let You Go.”
Somewhere between my second and twentieth listen, I proclaimed Elbrecht and Polachek’s “sgin” the best thing since sliced bread. As much as I am blown away by the manner in which they have carefully synched their thematically incongruous lyrics (“You stupid slut/Corrupted”) with Bieber’s lip movements, the song stands on its own as a musical gem.
If you are, understandably, a little turned off by watching a prepubescent boy with perfectly coiffed hair crooning to a young girl, Elbrecht and Polachek’s song is also available for download on the Violens myspace.
Danica
Comments
If you've got something to say, keep it positive.can’t stop watching…
Abso-frakking-loutely brilliant. This is the first time ive watched a Bieber video in its entirety – if this is how the music really was I would watch much more. Such a great idea…
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I love near the end how they start sticking in stupid sound effects like his sneakers squeaking on the floor and her making a little smoochy sound.
I cannot wait to see this the opposite way, to hear the music without watching that weird boy
mort goldman It is strangely hypnotic and addictive…
saer It was my first time watching a full Bieber video too…I nearly died when I watched the original. Everything just seemed so wrong.
Ryan I agree – the layers of audio are fantastic!
José Luis Haha – yes, definitely download the track if you’re freaked out by watching Justin :)