I’ve been a fan of Cool Hunting’s video series but I think this one takes the cake… er, chocolate bar. This time around they’re profiling the Mast Brothers, Michael and Rick, who are small-batch chocolate makers working out of Brooklyn. They make all of the chocolate from just cocoa bean and sugar to make their chocolate, so it’s as pure as it can get.
It’s really interesting to see the entire process of how they make their chocolate, which seems to me like it’s a lot like making better, only it’s a faster process. I also think it’s pretty rad to see more people taking this kind of production into their own hands. It’s like a real DIY succes story.