Nike Free Run+ Music Shoe

*The NIKE FREE RUN+ is absolutely a running shoe.
Shoes sold at retail will NOT make music when bent or twisted.

The folks over at Wieden+Kennedy, Tokyo have made yet another charming and smile inducing ad for Nike, this time around their new running show the Nike Free Run+. It’s just a clever idea of a couple of Japanese DJs taking the shoes, twisting them to make sounds and then creating a song around it. Nothing fancy, just a demonstration of how fun living the Nike lifestyle is… hopefully you sensed the irony in that last sentence. Seriously though, I think the commercial is really fun, and it’s a great way to feature some shoes without sticking to any traditional advertising schemes. It’s too bad for the rest of us that the ad is aimed at the Japanese market.


April 16, 2010