Each year, as the season changes from summer to autumn, I experience a hint of seasonal fashion envy. Although I openly welcome falling leaves and cooler days – as well as the inclusion of scarves, mittens and tights into my daily wardrobe – I cannot help but feel a tiny bit jealous when the spring/summer lookbooks for northern hemisphere fashion labels start popping up online. Case in point, the Spring 2010 collection from Spanish brand Kling has made me wish that I could fast forward to sunny days. Ironically, I don’t particularly like warm weather, but such is the appeal of Kling’s aptly named “Pic Nic Folk” collection. Built around sweet mini-dresses with bow details, frills, gingham and striped patterns, their designs are complemented by the campaign’s lovely art direction.
And it’s the mise en scène of the collection’s images that I really love. The rays of sunlight, bicycle rides and glasses of milk are perfectly accompanied by Regina Spektor’s song “The Calculation”, which is played in the background on their website and features a kitsch reference to making a computer out of macaroni pieces. It’s all very cute and playful, and the best part is that the majority of pieces are below 40€.