About a month ago Lomography, the brand that single-handed ushered in the return of analog photography, moved into a new space here in Los Angeles, West Hollywood to be precise. Funny enough I actually pass by it every day on my way to work but I’d never stopped by. The other day though I purchased a Canon S90 so I was well armed to go in and document the space.
It’s situated on a corner of Santa Monica Blvd. in a two story building with an entirely glass facade. From the street you can see the giant wall they’ve decorated with what seems to be thousands of photos in a great grid of color. It looks quite abstract from a distance but as you get closer it becomes clear that they’re average photos.
Inside they sell every type of camera and accessory you could imagine. It’s staggering the amount of cameras they sell at this point, almost overwhelmingly so. But the space is divided quite clearly into different sections and each camera is marked with a description of what they do as well. Add to that a rather cheery staff who chatted with me and were helpful in answering all of my questions makes the store a great place to visit.
Lomography Gallery Store LA
7998 Santa Monica Blvd.
Los Angeles, CA 90046
There are a ton more photos of the Lomography Store under the cut, so take a peak