Bjørg Promo Video by Matias&Mathias

This video just popped into my inbox but I thought it was so beautifully shot that I should post it. Created by Matias&Mathias for Bjørg, a woman and brand who’s been creating jewelry since 2004. The video itself is all about memory and all the aspects relating to it. The video does an amazing job of showing all of these aspects, like the things forgotten, the things that hurt, the things that made you happy. And it’s actually pretty brilliant how they manage to sneak in a ton of different jewelry into each of the shots, so much so that you kind of forget that it’s an ad and now you want to see this beautifully shot French movie.


April 1, 2010