AIR DO Posters by 3KG

The other day I received an email from a reader named Shin who wrote to me because I had tweeted about watching Samurai Shamploo. The reason he wrote me was because he’s living in Sapporo and he’s a fan of the show. In the signature of his email was a link to the firm he works for, 3KG, and these fun posters they created for the Japanese airline AIR DO.

I don’t know what it was that grabbed me about these posters, I think there are a few reasons. First is the obvious choice of neon colors, there’s probably no better way to grab someone’s attention. Second is the choice of font, which is so bold and angular, and the way it’s laid out is really spot on. I think the icing on the cake is that the words are silkscreened on the poster in a metalli silver, which really just makes it awesome. This is kind of a random post but I think the details of this poster are too good not to share.

Be sure to view the rest of their work as well, there’s some good stuff.


March 31, 2010