Being a west coast native I’m not very familiar with Massimo Vignelli’s subway map, though I’ve definitely seen it before. Brooklyn based designers Triboro have taken this timeless design and reprinted in nothing but fluorescent red, and I have to say it looks pretty awesome. Triboro is made up of a husband and wife team David Heasty and Stefanie Weigler, who have a great portfolio of work including designing for William Rast (love that flag-esque logo), Knopf, GQ and more.
Going back to the poster, this new design clearly loses some of it’s context without the classic color coded system that Vignelli created, but there’s something quite charming about this new application. It’s almost like the intensity of the color demands your attention, like the maps don’t want you to get lost. Eye-catching at the very least.
Found through Thinking for a Living