My buddy Robert over at Nerdski found out that a young lady named Elysse Ricci is behind a lot of Urban Outfitters’ current branding, something that I’ve definitely noticed in the past year or so. The branding is pretty simple, mostly type driven pieces with muted colors and subtle textures.
I think Urban is one of those brands that has it right by not really having a set brand, they’re just kind of eclectic. I can’t think of a lot of other brands that really embody this as well as UO does and it works really well for them. I think Elyse is doing an amazing job of keeping the branding quite open and flexible.