‘Augmented (hyper)Reality’ by Keiichi Matsuda

Trying to predict the future is both difficult and exciting, and I think this wonderful short film by Keiichi Matsuda has quite a few really interesting ideas that I haven’t seen before.

The video takes place strictly in the kitchen of man from the future. When it starts you see that the man is inundated by advertisements everywhere. Suddenly, he reaches out and a menu appears, allowing him to turn off all of the ads. If you look closely, he’s actually making money by viewing these ads all of the time. The reason he turns off the ads is so he can make a cup of tea.

He starts the automatic kettle, which also has a pop up display telling you how long the water will take to boil. He then gestures and a search form pops up, allowing him to search how to make tea. A computerized helper begins to help him to make tea, telling him to put the tea bag into the cup.

While he’s waiting he decides to check his networks, and with a flick of his fingers all of the ads disappear. You can see a cheery looking field with hundreds of connections being constantly updated with photos and status updates. He finishes up with that, grabs the skim milk out of the fridge and pours his tea. Suddenly though he’s alerted that his “Liquid Waste” levels are full and that he needs to relieve himself.

It’s really the details in this video that make it intriguing to me. And the idea that he probably filmed the whole thing in his tiny apartment, making it feel authentic. I hope nothing like this ever comes to light, but it’s certainly raises some interesting questions.


9 Comments ‘Augmented (hyper)Reality’ by Keiichi Matsuda

  1. yachris January 28, 2010 at 9:21 AM

    I hope nothing like this ever comes to light…

    I can relate… two things, though: first, it’d have to be through some kind of glasses, so you can “opt out” any time. We won’t discuss direct brain stimulation :-)

    Second, I was trying to find my audiophile quality headphones today to listen to the new Pat Metheny album and couldn’t find them. It would be cool if (like the skim milk in the fridge) the display could find it for me and guide me there…

  2. Corey Thompson January 28, 2010 at 10:02 AM

    The robot voice in the clip sounds like the one from Back to the Future II.

  3. chris January 28, 2010 at 11:00 AM

    this will happen when we’re all androids or apple starts implementing chips in our brains.

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  5. ed January 28, 2010 at 4:30 PM

    instructions on how to make tea… ha.
    I hope we won’t be that pitiful in future heh… but seems like we are slowly getting close to that.

  6. hoji February 1, 2010 at 10:53 PM

    Way cool! It definitely raises the question, how much assisted sensory stimulation is too much? Where do we draw the line and can a line truly be drawn if each newer generation has a baseline far in excess of our own.

    Am totally sharing this! Great find!

  7. Pingback: I have seen the future, and it is a popup telling you to pee.

  8. Pingback: Subtielman » Blog Archive » Augmented Reality: Hyper Reality

  9. Pingback: Recommended Reading (2010-01-31) – SUNDAY Edition « Automatic Ballpoint

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