I’ve been on kind of a video binge lately, and this is what started it all. On Thursday, I think I’m going to post nothing but videos for the day, but that’s besides the point. I remember hearing about this little experiment a few months back that Blu Dot, a store that sells high-end design furniture, would be giving away 25 chairs in random locations scattered throughout New York. The buzz on Twitter alone was pretty exciting. But as it turned out, they had much more in mind, what they called The Real Good Experiment.
They ended up watching the chairs from afar, waiting to see who would take them. Not only that, but they even rigged the chairs up with GPS units just in case they lost them somehow. As you’ll see in the video they were able to track a few of them down and then interview the people who took the chairs, to ask them why they took them.
For some reason I find this video absolutely magical. The production value of the video is off the scale, most notably for me was the audio. It’s also funny to see who passes up the chair and who actually takes them. Note to large brands: this is how you get people to buy your products.