The Pump Promotional Video

My buddy Dave Franzese sent me an email with a hysterical little promotional video his studio Dark Igloo did for New York eatery The Pump and I can’t stop laughing. The video centers around the fictitious Crap corporation, with ads featuring Crap being put on all manners of foods and made to look like modern day twists on old advertisements.

When watching the video you should watch all the way through the first time, then watch again but pause each at each new scenario so you can read the copy that was written, it’s really funny. The ads themselves area also really well done, looking like something you’ve definitely seen before but with a more demented angle to them all.

I’d also suggest checking out The Pump’s menu as well, which looks absolutely delicious. I wish they had some of these here in Los Angeles.


January 18, 2010