The Fox Is Black » The Pump Promotional Video

The Pump Promotional Video

January 18, 2010 - By Bobby Solomon - Category: Food & Drinks & Video

My buddy Dave Franzese sent me an email with a hysterical little promotional video his studio Dark Igloo did for New York eatery The Pump and I can’t stop laughing. The video centers around the fictitious Crap corporation, with ads featuring Crap being put on all manners of foods and made to look like modern day twists on old advertisements.

When watching the video you should watch all the way through the first time, then watch again but pause each at each new scenario so you can read the copy that was written, it’s really funny. The ads themselves area also really well done, looking like something you’ve definitely seen before but with a more demented angle to them all.

I’d also suggest checking out The Pump’s menu as well, which looks absolutely delicious. I wish they had some of these here in Los Angeles.

Bobby

10 Responses

Comments

Looks so good! My favorite was how perfect the color and font choices were on the maple syrup ad, as well as “made with real trees!”

Comment by Chris — January 18, 2010 #
So great… love the ingredients list on the one thing – “Maybe Pubes… Latex Glove Particles…”

Comment by Woody — January 18, 2010 #
SOOOOOOOO FUNNY!

Comment by Marina Goldshteyn — January 18, 2010 #
Ranch! French! PURPLE.

Genius.

Comment by Ryan — January 19, 2010 #
Haha i love it – that salad dressing was nasty!!

The Pump (or el pumpito as my friend likes to call it), is wicked. But has crazy long lines to get in. Their veggie chili and brown rice is to die for and their carob cookies??? Hot dang..you would never think that something so good can taste so good..and you feel so light and energetic after scarfing it all down!

Comment by saer — January 19, 2010 #
Ranch, French, Purple was definitely my favorite part! Thanks for sharing this! I’ll have to check them out next time I get into the city.

Comment by Jason/ARCHETYPE — January 19, 2010 #
I’m gonna try some recipes at home

Comment by chipotle — January 19, 2010 #
Made me hungry. Gonna pour me some dinner now!

Comment by richiee — January 19, 2010 #
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