Last November my favorite architect Masamichi Katayama and his team at Wonderwall designed Nike’s first flagship store in Harajuku and the largest in the nation. In it’s usual way, Wonderwall has yet again an absolutely amazing experience, from a chandelier made of 500 white shoes, wall tiles that resemble the soles of sneakers, and a sculpture made up of Dunks that look like a giant fossil.
The building itself is three stories tall, the first floor is the Runner’s Studio, the second is dedicated to the NIKEiD store and the third for the BootRoom. The BootRoom is dedicated to football (soccer) and even features astro turf around the perimeter so you can try out the shoes. I really wish Masamishi would adopt me.
Cool Hunting has a nice inside look at the store as well with some nice photos of the space. They also did a short profile of the store along with a short interview with Mr. Katayama. Check it out under the cut.