My buddy Ryan over at INVENTORY (formerly h(y)r collective) sent me a copy of his new magazine which is dedicated to “products, craft & culture”, as the front of the magazine says. Over the last couple years there’s been a huge surge in men’s fashion and the idea that durable, well-made clothing is your best bet. INVENTORY covers exactly that trend.

What they’ve managed to do is create a magazine around this new niche while it’s still relatively new and fresh. The style of the magazine is reminiscent of Monocle, in that it’s rather clean and simple with large, bold photos. The editorial is great, featuring stories about Mister Freedom (who I didn’t realize lived in Los Angeles), Duluth Pack (who’s been making men’s bags since 1882) and others. They also offer style tips on how to layer, how to best wear a parka, as well as offering items for sale that they’ve created through exclusive partnerships.

Overall I’d say the magazine is a hit. If you love men’s fashion, especially if your style is more reserved and leans toward classic Americana, you’re going to love this magazine.

You can grab yourself a copy by clicking here.


2 Comments INVENTORY Magazine

  1. Wesley Yendrys December 18, 2009 at 1:29 PM

    Inventory is on my Christmas list – I hope I get it!!

  2. Mike January 4, 2010 at 2:59 PM

    I am loving this magazine. I did a little bit of photography for the Duluth Pack section, working for Duluth Pack as Marketing Manager. I truly believe that this magazine has an impressive future. Getting back to the roots with quality clothing and gear, and still fashionable stuff.. Love it.

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