Pan Pan Atelier Branding by Rocío Martinavarro

Pan Pan Atelier, located in Valencia, Spain, got a wonderful bit of branding from Spanish designer Rocío Martinavarro. The new bakery’s pattern was inspired by ears of wheat, giving a nod to the ingredient that makes many of the things Pan Pan creates possible. It’s a nice shape that’s complimented well by the different custom typefaces used throughout the identity. I love the effect of the browns with the white, it has a nice, contemporary feel without being overly earthy or hippy feeling. The space is pretty rad as well, I really like the marble counter and usually I’m not a big fan of marble.

If you’re in Spain or travel there often you can also check out Pan Pan on Twitter.

Found through The Dieline


December 1, 2009