A couple months ago I got an email from Justin Gage, creator of the Los Angeles music blog Aquarium Drunkard asking me if I’d be interested in helping his site out with a redesign. I had been a fan of his blog for years now, so I was totally excited that he asked me to help him.
Checking out his old blog, which I failed to take a screen cap of to show the before and after, it was kind of a mess. First off it was extremely dark, using prmarily blacks, browns and golds. Second all of the content was contained in one tiny main column and it was all pushed to the left side, only 20px left of the edge of the browser. To say it felt cramped would be an understatement. My idea for the site was to lighten everything up, increasing font sizes, giving the site brighter colors and making it feel more welcome in every way possible.
My inspiration for the site was old bars, as Justin and I are both expert beer drinkers. The difficult part was not making it too campy or too tongue in cheek, with bottles of booze or drink rings. I went through several versions, you can see earlier versions under the cut, but it wasn’t until I created the background pattern that I found my direction. I decided to go with a blue and creme color palette with accents of black. I also wanted to make things a little gritty cuz that’s how a bar should feel and I like how it looks.
Overall I’m really happy with how it turned out. As with all my projects I really try to focus on simplicity, usability and legibility. Making it snazzy looking is just a perk of the job. Big thanks to my buddy Justin for reaching out to me on this project, I had a blast doing it.
Check under the cut for more early versions of the site.