Paramount by Mind Design

The people over at Mind Design created this really amazing and graphic branding scheme for a club called Paramount in London. The created an identity system filled with repeating shapes that slowly grow larger, causing the shapes to create new shapes and patterns as they increase in size. They took this idea and applied it to large window screens in the club as well as on the business cards and other assorted paper goods.

The overall effect is really rad and is so simple it makes me jealous. Everything is so clean and simple but the shapes really add a lot of character to the overall designs. They also worked with Helene Bangsbo Andersen and Tom Dixon on the interior design, as you can see by the stunning chairs and lamps.


November 19, 2009