Paramount by Mind Design

The people over at Mind Design created this really amazing and graphic branding scheme for a club called Paramount in London. The created an identity system filled with repeating shapes that slowly grow larger, causing the shapes to create new shapes and patterns as they increase in size. They took this idea and applied it to large window screens in the club as well as on the business cards and other assorted paper goods.

The overall effect is really rad and is so simple it makes me jealous. Everything is so clean and simple but the shapes really add a lot of character to the overall designs. They also worked with Helene Bangsbo Andersen and Tom Dixon on the interior design, as you can see by the stunning chairs and lamps.


2 Comments Paramount by Mind Design

  1. Franco Campese November 20, 2009 at 12:52 AM

    Shapes seem to be a factor in all of it, but what about color. Just looking at the photos you posted, there is a lot of different colors which will create different atmospheres.

  2. Tom November 20, 2009 at 9:48 AM

    I have been there a few times and its beautiful! its quite dimly lit, but as it is in the top 3 floors of the tallest building in London, it has the best 360 degree view of the entire city!

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