Audi’s “Unbox The Box” Commercial

While watching the Papercraft DVD (as mentioned in the previous post) I came across this really amazing commercial by the folks over at 1st Ave Machine and Passion Pictures. It’s a simple concept executed exceptionally well. A little felt-marker-doodle man pops out of a plain white cardboard box and starts folding it together, slowly turning it into an Audi Q5. All the little details are done perfectly and the song playing in the background makes the whole thing feel so charming.


November 3, 2009